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We tell ourselves the future belongs to whoever can code the fastest, analyze the most data, and automate the most tasks. But what if the real advantage in the age of AI isn’t technical at all, it’s the ability to make a room feel something? In this episode of Tough Day, KVJ sits down with Joe Lazer, award-winning content strategist, CMO at Pepper, and author of Super Skill, to make the case that storytelling isn’t a soft skill on the margins, it’s the foundational human capability that makes every other skill work better.

Joe has spent his career at the intersection of journalism, marketing, and AI — and when ChatGPT hit its tipping point, he went looking for what human skills would actually survive. What he found: humans don’t just want good content, they want to know it came from another person. In this conversation, he breaks down his RENT framework for making storytelling stick, why the “AI won’t replace you” maxim points leaders in the wrong direction, and how one employee story will always outperform a deck full of data.

 What we cover:

• Why humans are wired to reject stories they know came from a machine, even good ones
• The RENT framework: the four elements that make a story stick in your audience’s mind
• Why scoring employees on AI usage is leading companies in exactly the wrong direction
• How the most effective storytellers use AI

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‍Learn more about Joe Lazer:‍

Website: https://joelazer.com 
LinkedIn: https://www.linkedin.com/in/joe-lazer 
Book (Super Skill): https://joelazer.com/superskill 
Substack: https://storytellingedge.substack.com 
Podcast: https://storytellingedge.substack.com/podcast

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Learn more about KVJ | Tough Day‍

Website: https://tough.day/
‍LinkedIn: linkedin.com/in/kvonjan

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